How To Add An Instagram Feed To Magento 2 in 2025

Did you know that 93% of consumers consider the presence of visual content a crucial factor in their purchasing decisions? Especially when it comes to e-commerce, striking visuals and genuine user-generated content (UGC) can make or break a store, as they instantly capture the attention of potential customers. Instagram, being a treasure trove of authentic customer images and brand stories, is the perfect tool to gain trust, increase engagement, and generate more conversions.

This guide walks you through the straightforward step-by-step process to add an Instagram feed to a Magento website. So, without further ado, let’s get started!

Why Add an Instagram Feed To Magento Website?

Needless to say, people love vibrant visuals, and what’s better than Instagram to showcase that? Your brand website becomes dynamic and scroll-worthy with your Instagram feed embedded! 

Therefore, adding an Instagram feed to your Magento store isn’t just about visual upgrades anymore — it’s more of a smart strategy to keep shoppers engaged and boost conversions.

Adding an Instagram feed to a Magento website works as powerful social proof, as genuine customer reviews build trust, and visitors are more likely to click the “Add to Cart” button.

Additionally, an embedded Instagram feed also helps decrease the bounce rate of potential customers visiting your website. Visitors will be able to discover how others are using your products and be influenced, rather than simply bouncing from the site.

Bottom line: Adding an Instagram feed to your Magento website doesn’t just make your site more visually appealing – it builds credibility, boosts engagement, and influences purchasing decisions. 

What Is Tagbox Widget & How Does It Help?

The Tagbox Instagram Widget is a powerful social media aggregator that makes it incredibly easy to bring your Instagram content directly to your website. 

If you want to showcase your brand’s UGC, highlight your brand’s social buzz, or make your site more engaging, Tagbox can help you.

Let’s look at some of the key advantages of using Tagbox: 

• No technical skills required: With Tagbox, you don’t need any technical skills to use the platform easily.
• Real-time updates: Tagbox facilitates automatically pulling real-time content from your Instagram, keeping the feed fresh!
• Customizable and responsive design: Tagbox enables you to seamlessly integrate the embedded Instagram feed with your site’s branding. Moreover, it’ll be responsive for all screen sizes.
• Moderation and analytics: With Tagbox, you can filter out unwanted content and get insights into what’s engaging your audience. 

All in all, Tagbox enables you to add an Instagram feed to your Magento website quickly, efficiently, and effectively. 

Steps to Add Instagram Feed To Magento 2 Using Tagbox

Adding an Instagram feed to a Magento website might sound like a hassle, right? However, with Tagbox, there are no coding headaches – just a few simple steps. 

Step 1: Create an Instagram Feed with Tagbox

• The first step involves signing up for a free Tagbox account using your email address.

• Next, you’ll be asked to choose the experience that matches your brand: Social Feeds on Websites, Shoppable Instagram Feeds on Websites, and Display Social Feeds on Screens.

• Lastly, you’ll receive a verification link in your email to finalize the account setup. 

Once you are in, create a new widget for your Instagram feed. 

Step 2: Select Your Source Network – Instagram

Choose Instagram as your source network and feed type from where you want to pull the content: 

• Hashtag (#) – Pulls posts using specific hashtags
• Handles (@) – Displays content from your business profile
• Stories – Embed your Instagram Stories
• Mentions (@) – Show posts where your brand is mentioned
• Tagged – Highlight posts where you’ve been tagged
• Reels – Showcase Instagram Reels from your profile
• My Handle – Pulls all posts from your account

Pick your feed type, enter the details, and Tagbox will fetch your posts instantly.

Step 3: Moderation and Customization

Once you have collected the content from Instagram, it’s time to moderate your feed by filtering out the posts you want to go public or not. Moreover, you can also edit, select themes, and personalize your feed layout.

Step 4: Generate the Instagram Feed Embed Code

Once you have finished customizing your feed, click Publish. Next, select your platform (Magento), adjust the publishing channel size, and copy the embed code. 

Step 5: Integrate Instagram Feed into Magento

Go to your Magento website backend. Open the page where you want to embed your content, paste the embed code into the HTML, and save changes.

And you are all set! Your Instagram feed is live on your website — plus, you can even make it shoppable to drive more sales!

Best Practices for Displaying Instagram Feeds on Magento:

Adding an Instagram feed to the Magento website isn’t enough! For this to work, you need to place your feed smartly with style. Here’s what you need to do: 

1. Put It Front and Center

To instantly grab visitors’ attention, place your Instagram feed above the fold or directly on the homepage. Usually, a buried feed doesn’t do much. This strategic position allows to showcase social proofs on your website without the visitor having to scroll much. 

2. Choose the Right Layout

How you showcase your Instagram content is essential. If you have a wide range of items, consider using a grid layout to display more visuals at once. On the other hand, if you have fewer but premium products, a carousel layout is ideal. 

3. Keep It Clean with Moderation

You don’t have to show every post from your Instagram. Displaying too much content can overwhelm your visitors and dilute the message. Thus, filter out off-brand or irrelevant content so your feed is clean and to the point.

4. Pair It with a CTA

Just showing off isn’t enough. Ensure you drive action by adding clear calls to action, such as “Show Now” or “View Products,” below the Instagram feed. A good CTA placed below the content feed helps you turn browsers into buyers. 

Tagbox Features That Enhance Your Instagram Feed:

Tagbox isn’t just about embedding Instagram posts; it’s more about turning your website into a powerful marketing tool. Here are some standout Tagbox features to support this BIG STATEMENT!

1. Real Time Updates

Tagbox allows you to automatically pull new content from your Instagram feed in real time so your feed always showcases the latest posts, stories, or reels. 

2. Content Moderation

Not every post from your Instagram deserves to be in the spotlight. Tagbox lets you review and filter content before it goes live. 

3. Custom CSS and Themes

If you want the Instagram feed to match your website and brand’s look and feel, Tagbox offers you customizable themes and CSS options. With these options, you can style the feed to blend with brand aesthetics. 

4. Shoppable Feeds

With Tagbox, you can also tag products in your Instagram posts, making the feed fully shoppable. It’s quite beneficial in boosting sales.

5. Insightful Analytics

Tagbox lets you track what’s working and what’s not. You can access valuable insights, including engagement metrics and click-through rates, to optimize your performance. 

Conclusion

Adding an Instagram feed to your Magento website is more than just a visual upgrade—it’s a proven way to build trust, showcase real customer experiences, and drive higher engagement and conversions. Whether you’re highlighting user-generated content (UGC), promoting products through reels, or creating a shoppable feed, Instagram adds authenticity and energy to your storefront.

With Tagbox, you can do all of this without any technical hassle. From real-time updates and content moderation to stunning customization and insightful analytics, Tagbox makes it easy to turn your social content into a sales-driving machine.